Monsha'at Wins 4 Awards at Smarties MENA Ceremony

The General Authority for Small and Medium Enterprises (Monsha’at) won four awards at the Smarties MENA 2024 ceremony, organized by MMA Global, one of the world’s leading organizations recognizing excellence in marketing and digital innovation.

 The awards were presented during a ceremony held in Dubai, attended by a distinguished group of experts and decision-makers in the advertising and marketing industry across the region. Monsha’at's recognition came in appreciation of its innovative marketing campaign for the Biban 24 Forum, which used artificial-intelligence (AI) technologies to create a fully integrated digital experience tailored to engage audiences with high efficiency and effectiveness.

 As a result of these efforts, Monsha'at received three Silver Awards in the categories of “Product or Service Launch,” “Innovative Use of AI in Advertising,” and “Creative Excellence Using AI,” in addition to a Bronze Award in the category of “Customer Experience and UX Design." These awards reflect the authority’s leadership in delivering modern, impactful marketing campaigns.

 This achievement is a continuation of Monsha’at's efforts to adopt best digital practices and strengthen its role as a key enabler of growth and innovation in the entrepreneurial ecosystem, in alignment with Saudi Vision 2030’s goals to empower small and medium enterprises and increase their contribution to the national economy.