Esports World Cup Tour Kicks Off in China Alongside China-Saudi Esports Festival

The Esports World Cup tour and the China-Saudi Esports Festival launched in Beijing, marking a joint initiative between the Esports World Cup Foundation and Tencent Esports, the event’s strategic partner in China.
 The event is part of the Saudi-Chinese Cultural Year and celebrates the 35th anniversary of diplomatic relations between the Kingdom of Saudi Arabia and the People’s Republic of China.
 During the ceremony, Tencent Esports Director Yati Zhang unveiled three major initiatives. The first is the launch of special travel packages for Chinese esports fans in collaboration with the Saudi Tourism Authority. These include Esports World Cup tickets, flight and hotel deals, and immersive tourism experiences across the Kingdom.
 The second initiative introduces a dynamic tour during the Esports World Cup in China, featuring fan engagement events across more than 100 locations in over 40 Chinese cities throughout the seven-week tournament.
 The third initiative is Tencent’s hosting of a dedicated “China Themed Week” at the Esports World Cup Festival in Riyadh, scheduled to take place from July 24 to August 3, 2025.