Watermelon Takes Center Stage as Saudi Arabia Enters Peak Summer Fruit Season

Agricultural areas across Saudi Arabia are experiencing a vibrant summer harvest this July, with watermelon leading the seasonal fruits in local markets as production exceeds 610,000 tons, driven by the fruit’s natural flavor, rich nutritional value, and vital role in food processing industries.
 Known for its high quality and variety, watermelon continues to gain strong consumer demand across Saudi Arabia. It also supports several food industries such as juices, desserts, and frozen treats, helping to reinforce food security, boost seasonal crop self-sufficiency, and advance the national economy, all in line with the goals of Saudi Vision 2030 to promote agricultural sustainability and improve domestic production efficiency.
 The Ministry of Environment, Water and Agriculture remains committed to empowering farmers by offering technical guidance, financial support, and expansion of modern agricultural technologies to enhance output quality.
 The ministry also supports supply chains and market access through seasonal programs and local exhibitions, ensuring smooth product delivery to consumers and maximizing economic impact.