Fan Zone Brings FIFA World Cup 2026™ Atmosphere to JAX District Starting Thursday

JAX District in Diriyah is preparing to launch the Coca-Cola Fan Zone on Thursday, June 11, in conjunction with the kickoff of the FIFA World Cup 2026™. The opening night will feature a live broadcast of the official opening ceremony of the FIFA World Cup 2026™, alongside a rich entertainment program with the participation of a number of creatives from the Kingdom and global football stars.
 The fan zone includes two indoor viewing galleries at JAX District dedicated to screening key FIFA World Cup matches on two main display screens supported by an integrated sound system and dynamic lighting to enhance the excitement during major match moments. The creative heart of Diriyah will thus transform into a football-filled destination welcoming fans from across the Kingdom to enjoy an unparalleled collective viewing experience.
 The opening-night program will feature a variety of artistic performances and interactive experiences, beginning with a live musical performance alongside entertainment and football showcase acts. The live broadcast of the official opening ceremony of the FIFA World Cup will begin at 20:00, accompanied by a comprehensive entertainment program and various activities across the district to mark the launch of the tournament.
 The fan zone also includes an interactive space inspired by global fan culture and football competitions, a fan shop for collectible merchandise, face-painting stations featuring national flags and team colors, in addition to a variety of food and beverage options available throughout event hours.
 For more information, please visit: https://jaxdistrict.com/cocacola-fanzone-at-jax-district/.