NHC Signs Agreement to Advance Creative AI, Enhance Services

 The National Housing Company (NHC) signed a strategic agreement with HUMAIN to collaborate on digital content development, innovation, interactive media, and creative AI-powered solutions. The partnership aims to enhance the resident experience within NHC's projects and improve service quality across its various destinations.

 The signing took place during NHC's participation in Cityscape Global 2025. The agreement explores opportunities to develop a specialized Create State model based on NHC data, enabling research and innovation in media technologies and urban storytelling. It also opens the door for joint initiatives and campaigns designed to enrich the resident experience through more interactive and human-centered tools.

 This strategic step with HUMAIN reflects NHC's commitment to adopting future technologies and building an integrated digital ecosystem that supports the development of its urban destinations. It aims to enhance resident engagement, strengthen digital integration, and expand opportunities for innovation in both content creation and urban interaction.