AlUla Expands Global Reach, Partners with Five New Destination Management Companies

AlUla announced today the signing of five new memoranda of understanding with leading Destination Management Companies (DMCs), underscoring its commitment to delivering exceptional curated travel experiences for discerning visitors from around the world.
 According to a press release to the Saudi Press Agency, the newly signed agreements took place last week during the Arabian Travel Market in Dubai. The partnerships include CTTC and Talia Tourism, both specializing in inbound travel from China; UTA, a renowned DMC operating across Saudi Arabia, the UAE, and Jordan with a legacy spanning 77 years; Athaar Arabia, one of Saudi Arabia’s pioneering DMCs with over 60 years of expertise; and AlFares International, which has 26 years of experience catering to diverse global markets.
 The addition of these five DMCs brings AlUla's total network to 13, further reinforcing its status as a world-class destination renowned for its rich cultural heritage, stunning natural landscapes, and luxurious hospitality offerings, according to the release.
 The announcement comes as AlUla continues to experience remarkable growth in visitation and global recognition, driven by initiatives such as the Forever Revitalizing campaign, an expanding portfolio of top events under the AlUla Moments banner, luxury hospitality, and a deep connection to authentic heritage and culture.
 With direct flights from major cities including Riyadh, Jeddah, Dammam, Dubai, and Doha, as well as seasonal routes from Manama and Amman, access to AlUla via its international airport has become more convenient.